Once upon a time, there was an angry old man whose books didn't sell. Soon, he found friends online who also couldn't sell their books.
In a stroke of genius, he convinced them to pay to have their books edited by him, even though he can't properly plural words. Plus, they paid him to create covers for their books, even though his book covers were awful. When these dummies looked to him for guidance as to why their books languished in obscurity, the angry old man directed all of their frustrations at the legendary trolls.